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    • CAMPAIGN FOCUS.

    Publication Type: Periodical

    Source(s): Music Week. 10/25/2008, Issue 43, p35-35. 1/3p.

    Abstract: This article discusses a research project conducted by the Sony BMG music record company to better understand the consumer behavior of fans of the musician Dido. Sony BMG conducted the project in anticipation of her third music album, "Safe Trip Home,"...

    Anniversaries represent golden opportunities for marketers.

    Publication Type: Periodical

    Source(s): Marketing News. 4/24/89, Vol. 23 Issue 9, p8-8. 1/2p.

    Authors:

    Abstract: The article discusses the importance of anniversaries in the corporate world to achieve a business purpose and great opportunities for marketers. Usually the business purpose is to focus the attention of employees, investors, customers, and friends on ...

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