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Advanced Search Results For "customer"

1 - 10 of 414,977 results for
 "customer"
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Comparative Analysis of Attributions From Customer Experiences and Journeys.

Publication Type:Academic Journal

Source(s):International Journal of Market Research. Sep2022, Vol. 64 Issue 5, p672-698. 27p. 5 Charts.

Abstract:This study developed a Comparative Analysis of Attributions method to explore sensemaking after customer experiences and journeys. Its foundation rests on the constructs of attribution theory by which actors make sense of the causes of events. Customer...

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Choice Deprivation, Choice Overload, and Satisfaction with Choices Across Six Nations.

Publication Type:Academic Journal

Source(s):Journal of International Marketing. Sep2022, Vol. 30 Issue 3, p18-34. 17p. 2 Charts, 2 Graphs.

Abstract:Whether consumers have too little, too much, or the ideal amount of choice can have profound consequences. The present research explores patterns of choice deprivation (having less choice than desired) and choice overload (having more choice than desir...

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ANALYZING THE IMPORTANCE OF SERVICE QUALITY AND CUSTOMER SATISFACTION IN THE TOURISM INDUSTRY.

Publication Type:Academic Journal

Source(s):International Journal of Organizational Innovation. Jul2022, Vol. 15 Issue 1, p10-24. 15p.

Abstract:The tourism industry is a global activity that develops in an independent and decentralized manner. As the industry grows and matures, however, it has becoming more professional. In the past few decades, tourism has combined related activities and orga...

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What You’re Getting Wrong About Customer Journeys.

Publication Type:Periodical

Source(s):Harvard Business Review. Jul/Aug2022, Vol. 100 Issue 4, p92-99. 8p. 3 Illustrations, 1 Diagram.

Abstract:Companies often believe they should make their customers’ experiences as effortless and predictable as possible. But the authors’ research shows that this approach is overly simplistic—and can even backfire. While in some instances (say, watching movie...

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Engaging Consumers with Environmental Sustainability Initiatives: Consumer Global–Local Identity and Global Brand Messaging.

Publication Type:Academic Journal

Source(s):Journal of Marketing Research (JMR). Oct2022, Vol. 59 Issue 5, p983-1001. 19p. 2 Color Photographs, 1 Diagram, 6 Charts, 1 Graph.

Abstract:Environmental sustainability is a common practice of global brands, with 90% of the top 100 Interbrand global brands making statements about environmental efforts on their websites. In this research, the authors explore how a consumer's global–local id...

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Service Provision in Distribution Channels.

Publication Type:Academic Journal

Source(s):Journal of Marketing Research (JMR). Oct2022, Vol. 59 Issue 5, p926-940. 15p. 1 Chart.

Abstract:Consumers may need help using an inherently complex product after purchase. This article studies a manufacturer's and a retailer's incentives to provide presales service and after-sales support in a distribution channel. The authors consider a model in...

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The impact of salespeople's social media adoption on customer acquisition performance – a contextual perspective.

Publication Type:Academic Journal

Source(s):Journal of Personal Selling & Sales Management. Jun2022, Vol. 42 Issue 2, p139-157. 19p. 3 Diagrams, 5 Charts, 2 Graphs.

Abstract:Even as salespeople increasingly adopt social media, sales research and practice struggle to understand how their application can help salespeople acquire customers. This article therefore explores empirically under which conditions social media adopti...

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Liberating-Engagement Theory of Consumer Fun.

Publication Type:Academic Journal

Source(s):Journal of Consumer Research. Jun2022, Vol. 49 Issue 1, p46-73. 28p. 1 Color Photograph, 2 Diagrams, 6 Charts, 1 Graph.

Abstract:The experience of fun plays a major role in the consumer society. Drawing on a grounded theory approach, we advance a psychological theory of consumer fun. Through an integration of in-depth interviews, narrative analyses, controlled experiments, struc...

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Universal manufacturing: enablers, properties, and models.

Publication Type:Academic Journal

Source(s):International Journal of Production Research. Apr2022, Vol. 60 Issue 8, p2497-2513. 17p. 10 Diagrams, 1 Chart.

Abstract:Globalisation of the manufacturing and service industry has increased complexity of the flow of materials and goods, magnified dependency on the underlying network, and made the industry more vulnerable to the changing market conditions. As manufacturi...

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Customer Experience: Extracting Topics From Tweets.

Publication Type:Academic Journal

Source(s):International Journal of Market Research. May2022, Vol. 64 Issue 3, p334-353. 20p. 1 Diagram, 2 Charts, 1 Graph.

Abstract:The ubiquity of social media platforms facilitates free flow of online chatter related to customer experience. Twitter is a prominent social media platform for sharing experiences, and e-retail firms are rapidly emerging as the preferred shopping desti...

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