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Advanced Search Results For "customer engagement"

1 - 10 of 415 results for
 "customer engagement"
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How (and When) the Presence of Food Decreases Enjoyment of Customer Experiences.

Publication Type:Academic Journal

Source(s):Journal of Marketing Research (JMR); Aug2021, Vol. 58 Issue 4, p705-720, 16p, 1 Diagram, 1 Chart, 2 Graphs

Abstract:Copyright of Journal of Marketing Research (JMR) is the property of American Marketing Association and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However...

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How learner engagement impacts non-formal online learning outcomes through value co-creation: an empirical analysis.

Publication Type:Academic Journal

Source(s):International Journal of Educational Technology in Higher Education; 7/8/2022, Vol. 19, p1-26, 26p

Abstract:Copyright of International Journal of Educational Technology in Higher Education is the property of Springer Nature and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written pe...

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How learner engagement impacts non-formal online learning outcomes through value co-creation: an empirical analysis.

Publication Type:Academic Journal

Source(s):International Journal of Educational Technology in Higher Education; 7/7/2022, Vol. 19 Issue 1, p1-26, 26p

Abstract:Copyright of International Journal of Educational Technology in Higher Education is the property of Springer Nature and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written pe...

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Coping emotional discomfort at retail checkout: Potential distractions and implications

Publication Type:Academic Journal

Source(s):Innovative Marketing, Vol 18, Iss 3, Pp 159-169 (2022)

Abstract:Retail customers often wait to complete their purchases during the checkout process. Prior research suggests that long checkout lines and service delays negatively affect customers’ evaluation of store services. The present study investigates the poten...

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Effect of e-service quality on customer engagement behavior in community e-commerce

Publication Type:Academic Journal

Source(s):Frontiers in Psychology, Vol 13 (2022)

Abstract:Customer engagement behavior is a critical success factor for community e-commerce. While many community e-commerce websites are currently improving service quality to enhance customer engagement behavior, little is known about how such e-services affe...

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Online Customer Experience Leads to Loyalty via Customer Engagement: Moderating Role of Value Co-creation

Publication Type:Academic Journal

Source(s):Frontiers in Psychology, Vol 13 (2022)

Abstract:With the increasing growth of online shopping, businesses are intertwining to establish new shopping antecedents. Customer experience has steadily become the most important source of retailers’ long-term competitive advantage via difference. To preserv...

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Digital Storytelling Home of Humans di Instagram

Publication Type:Academic Journal

Source(s):JKG (Jurnal Komunikasi Global), Vol 11, Iss 1, Pp 164-186 (2022)

Abstract:Home of Humans merupakan brand lokal baru dengan fokus produksi pada home fragrance. Dalam memasarkan produk dan menjalin hubungan serta komunikasi dengan pelanggan maupun calon pelanggan, Home of Humans menerapkan strategi humas pemasaran melalui Inst...

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The influence of customer trust and artificial intelligence on customer engagement and loyalty – The case of the home-sharing industry

Publication Type:Academic Journal

Source(s):Frontiers in Psychology, Vol 13 (2022)

Abstract:Trust is an essential factor in online and offline transactions. However, the role of customer trust has received limited attention in the home-sharing economy. Drawing on the revised stimulus organism response model and trust transfer theory, this pap...

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The Roles of Customer Perception of Innovativeness and Engagement on Loyalty through Value Co-creation Behaviors: The Case of Food-delivery Service

Publication Type:Academic Journal

Source(s):Binus Business Review, Vol 13, Iss 1, Pp 81-96 (2022)

Abstract:The food delivery service that has gained popularity over the last few years should preserve its competitiveness by developing customer satisfaction and loyalty through customer value co-creation behaviors. However, there is still limited literature on...

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Strengthening a company– customer relationship from sustainable practices: A case study of petrotrade in Laos

Publication Type:Academic Journal

Source(s):Cogent Social Sciences, Vol 8, Iss 1 (2022)

Abstract:Currently, most companies are increasingly interested in implementing CSR activities in developing countries. Therefore, the purpose of this research was to examine how CSR or sustainable practices can improve a customer relationship through influencin...

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