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Advanced Search Results For "customer engagement behavior"

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 "customer engagement behavior"
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Value acquisition, value co-creation: The impact of perceived organic grocerant value on customer engagement behavior through brand trust

Publication Type: Academic Journal

Source(s): Frontiers in Psychology, Vol 13 (2022)

Abstract: Affected by COVID-19, there is a growing trend toward healthy lifestyles and organic food consumption. The literature on organic foods focuses on the factors that influence buying behavior. A thriving organic business requires both sustained consumptio...

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Effect of e-service quality on customer engagement behavior in community e-commerce

Publication Type: Academic Journal

Source(s): Frontiers in Psychology, Vol 13 (2022)

Abstract: Customer engagement behavior is a critical success factor for community e-commerce. While many community e-commerce websites are currently improving service quality to enhance customer engagement behavior, little is known about how such e-services affe...

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Computational Modeling of the Value Co-Creation Process in Customer Service: An Application of the NK Model

Publication Type: Academic Journal

Source(s): Frontiers in Psychology, Vol 13 (2022)

Abstract: There has been an increasing interest to explore and gain knowledge about customer engagement behavior among academia and practitioners. Particularly, the value co-creation process in customer services is essential to explore the interaction structure....

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The impact of pronoun choices on consumer engagement actions: Exploring top global brands' social media communications.

Publication Type: Academic Journal

Source(s): Psychology & Marketing; Jun2020, Vol. 37 Issue 6, p796-814, 19p, 11 Charts

Abstract: Copyright of Psychology & Marketing is the property of John Wiley & Sons, Inc. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, d...

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Promoting Customer Engagement Behavior for Green Brands

Publication Type: Academic Journal

Source(s): Sustainability, Vol 13, Iss 8404, p 8404 (2021)

Abstract: This study aims to investigate the impact of desired self-identity, green perceived value and altruistic values on brand loyalty towards green brands (i.e., electric and hybrid cars) and the mediating role of customer engagement behavior on these relat...

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How servicescape unleash customer engagement behaviors through place attachment: an investigation in a non-Western context

Publication Type: Academic Journal

Source(s): Cogent Business & Management, Vol 9, Iss 1 (2022)

Abstract: Little empirical research has delved into the impact of servicescape on customer attachment and customer engagement behaviors. This study investigates two main research questions in a non-Western country. First, this research asks how upscale hotels’ s...

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Online Customer Experience Leads to Loyalty via Customer Engagement: Moderating Role of Value Co-creation

Publication Type: Academic Journal

Source(s): Frontiers in Psychology, Vol 13 (2022)

Abstract: With the increasing growth of online shopping, businesses are intertwining to establish new shopping antecedents. Customer experience has steadily become the most important source of retailers’ long-term competitive advantage via difference. To preserv...

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The Roles of Customer Perception of Innovativeness and Engagement on Loyalty through Value Co-creation Behaviors: The Case of Food-delivery Service

Publication Type: Academic Journal

Source(s): Binus Business Review, Vol 13, Iss 1, Pp 81-96 (2022)

Abstract: The food delivery service that has gained popularity over the last few years should preserve its competitiveness by developing customer satisfaction and loyalty through customer value co-creation behaviors. However, there is still limited literature on...

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An empirical examination of customer advocacy influenced by engagement behaviour and predispositions of FinTech customers in India [version 2; peer review: 2 approved]

Publication Type: Academic Journal

Source(s): F1000Research, Vol 11 (2022)

Abstract: Background: The extensive adoption and usage of emerging technologies furthered by the global coronavirus disease 2019 (COVID-19) pandemic, has reduced direct face to face communications. New FinTech (financial technology) apps and technologies are flo...

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Determinants of the Engagement of Virtual Runs’ Participants in the Co-creation of Customer Value during the Pandemic

Publication Type: Academic Journal

Source(s): Journal of Education, Health and Sport, Vol 12, Iss 5 (2022)

Abstract: The study focuses on the research question of the determinants and motivating factors which stimulate consumers to engage in the co-creation of customer value, even though the product they are offered is merely a substitute for the one they are used to...

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