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Advanced Search Results For "customer value co-creation"

1 - 10 of 52 results for
 "customer value co-creation"
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Customer Value Co-creation Behavior in Times of COVID-19: The Case of the Mexican Food Service Delivery Ecosystem

Publication Type:Academic Journal

Source(s):Innovar: Revista de Ciencias Administrativas y Sociales, Vol 32, Iss 86 (2022)

Abstract:The global pandemic caused by covid-19 forced many countries worldwide to establish severe restrictions on mobility and access to numerous services. Mexico was no exception, and especially food service underwent radical changes that forced businesses t...

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The Roles of Customer Perception of Innovativeness and Engagement on Loyalty through Value Co-creation Behaviors: The Case of Food-delivery Service

Publication Type:Academic Journal

Source(s):Binus Business Review, Vol 13, Iss 1, Pp 81-96 (2022)

Abstract:The food delivery service that has gained popularity over the last few years should preserve its competitiveness by developing customer satisfaction and loyalty through customer value co-creation behaviors. However, there is still limited literature on...

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Mediating Role of Customer Value Co-creation and Internal Branding Between Brand Orientation and Brand Performance: Moderating Effect of Enterprise Innovative Capabilities-Evidence From Agri Product Users

Publication Type:Academic Journal

Source(s):Frontiers in Psychology, Vol 13 (2022)

Abstract:There has been a rejuvenated interest from researchers and scholars regarding the various ways in which organizations can enhance their overall brand performance. Enterprise brand orientation are said to be the main factors that aid in improving brand ...

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The Impact of the Perceived Values of Social Network Services (SNSs) on Brand Attitude and Value-Co-Creation Behavior in the Coffee Industry

Publication Type:Academic Journal

Source(s):Sustainability, Vol 14, Iss 5425, p 5425 (2022)

Abstract:The coffee industry has grown into a highly competitive management environment, which has led to the contemplation of differentiated marketing strategies as tools for business success. Practitioners operate their own SNS brand pages to encourage custom...

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Impact of CSR on Customer Value Co-Creation Behavior: The Investigation of Moderation Mechanisms

Publication Type:Academic Journal

Source(s):Journal of Accounting and Finance in Emerging Economies, Vol 7, Iss 2 (2021)

Abstract:This study focuses on evaluating the contribution CSR activities have in encouraging the customers to co-create value for the organization. This study also assesses the moderation of ECI and OCB between CSR and customer VCC behavior. Using the purposiv...

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Gamification for Brand Value Co-Creation: A Systematic Literature Review

Publication Type:Academic Journal

Source(s):Information, Vol 12, Iss 345, p 345 (2021)

Abstract:Gamification, commonly defined as the use of game elements in non-game contexts, is a relatively novel term, yet it has been gaining popularity across a wide range of academic and industrial disciplines. In the marketing field, companies are increasing...

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e-Banking Adoption: An Opportunity for Customer Value Co-creation

Publication Type:Academic Journal

Source(s):Frontiers in Psychology, Vol 11 (2021)

Abstract:The development of information and communication technologies offers innovative opportunities to establish business strategies focused on customer value co-creation. This situation is especially notable in the banking industry. e-Banking activities can...

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The Antecedents and Consequents of Customer Value Co-Creation among Small and Medium Enterprises

Publication Type:Academic Journal

Source(s):Pakistan Journal of Commerce and Social Sciences, Vol 11, Iss 3, Pp 934-958 (2017)

Abstract:The scholarly understanding of the antecedent and consequent behaviors of customer involvement in the creation process particularly among small and medium enterprises (SME’s) are limited to date. So, this paper aims to explore the antecedent and cons...

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The Effect of Patient Participation through Physician’s Resources on Experience and Wellbeing

Publication Type:Academic Journal

Source(s):Sustainability, Vol 10, Iss 6, p 2102 (2018)

Abstract:Few studies have reported on how customer value is co-created in healthcare service delivery, and its effect on patients’ perceptions of wellbeing. It is important to examine physician-patient interaction in the context of a healthcare sector character...

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Servitization in a Security Business: Changing the Logic of Value Creation

Publication Type:Academic Journal

Source(s):Technology Innovation Management Review, Iss August 2013: Cybersecurity, Pp 65-72 (2013)

Abstract:How can a firm change its value-creation logic from providing technology to selling technology-based services? This is a question many security companies face today when trying to apply a solutions-based business model in response to recent macro- and ...

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