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Advanced Search Results For "e-WOM"

1 - 10 of 104 results for
 "e-WOM"
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ROLE OF BRAND IMAGE AND BRAND TRUST IN MEDIATING E-WOM ON REPURCHASE INTENTION OF CHATIME DRINK IN DENPASAR

Publication Type:Academic Journal

Source(s):Russian Journal of Agricultural and Socio-Economic Sciences, Vol 127, Iss 7, Pp 41-49 (2022)

Abstract:The aims of this research to explain the influence of e-WOM on repurchase intentions, brand image, and brand trust, to explain the influence of brand image and brand trust on repurchase intentions, and to explain the role of brand image and brand trus...

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E-WOM effect through social media and shopping websites on purchase intention of smartphones in India

Publication Type:Academic Journal

Source(s):Innovative Marketing, Vol 18, Iss 2, Pp 13-25 (2022)

Abstract:This study analyses the comparative effects between E-WOM on online shopping platforms and social networking platforms on consumers’ purchase intention of smartphones in India. The E-WOM effect on buying intention has become an important context for ma...

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The Role of Electronic Worth of Mouth in Mediating TikTok Social Media Toward The Organizational Image of Universitas Muhammadiyah Ponorogo

Publication Type:Academic Journal

Source(s):Ekuilibrium: Jurnal Ilmiah Bidan Ilmu Ekonomi, Vol 17, Iss 1, Pp 14-22 (2022)

Abstract:The use of social media as a new medium in marketing has been considered quite effective. The users obtain plenty of marketing benefits through social media. TikTok social media has been recently famous amidst the society. This social media with a shor...

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Motivaciones, compromiso y adopción del e-WOM en restaurantes

Publication Type:Academic Journal

Source(s):Estudios Gerenciales, Vol 38, Iss 162, Pp 17-31 (2022)

Abstract:El objetivo del presente trabajo fue estudiar el efecto que tienen las motivaciones para consultar y escribir e-WOM sobre el compromiso con el e-WOM y la influencia de dicho compromiso en la adopción del e-WOM consultado. Para analizar estas relaciones...

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Model of the intention of registration on video-on-demand streaming services

Publication Type:Academic Journal

Source(s):International Journal of Research In Business and Social Science, Vol 11, Iss 2, Pp 74-82 (2022)

Abstract:Business competition in the era of globalization is increasingly dynamic and complex, especially in the video-on-demand entertainment industry. The increasing number of competitors nowadays makes the company look for strategies to capture and maintain ...

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Trends Financial Technology Usage Decision for Resilience in Urban Society: Impact of New Normal Era Covid-19

Publication Type:Academic Journal

Source(s):Jurnal Keuangan dan Perbankan, Vol 26, Iss 1, Pp 44-61 (2022)

Abstract:The main objective of the research was to discuss the influence of financial technology on usage decisions for resilience and how the systems give services to accommodate the needs of the consumers. The pilot study was guided by specific aims and goals...

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Millennials' Response Toward Luxury Fashion Brands: The Balance Theory’s Perspective

Publication Type:Academic Journal

Source(s):Gadjah Mada International Journal of Business, Vol 24, Iss 1, Pp 101-126 (2022)

Abstract:The mushrooming growth of luxury brands has been evidenced worldwide, especially among developing countries such as Malaysia. Despite Malaysian consumer confidence slowing due to uncertainty about the economic conditions, the demand for luxury brands i...

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The importance of e-service quality in the livestreaming music concert business

Publication Type:Academic Journal

Source(s):Cogent Social Sciences, Vol 8, Iss 1 (2022)

Abstract:The live music concert business was one of the economic sectors most affected by mandatory quarantine and social restrictions due to COVID-19. The quarantine forced this industry to reinvent itself through digital communication, to be able to continue ...

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THE STUDY OF SHARING ECONOMY PLATFORM IN INDONESIA: ETHICAL PERCEPTIONS AS MEDIATOR

Publication Type:Academic Journal

Source(s):Russian Journal of Agricultural and Socio-Economic Sciences, Vol 120, Iss 12, Pp 53-62 (2021)

Abstract:This study aims to obtain the quantitative results related to the effect of electronic word of mouth (e-WOM) towards value co-creation on sharing economy platform in Indonesia with ethical perceptions as the mediator. The sampling technique that was us...

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The Impact of Electronic Word of Mouth on Tourists Visit Intention to Saudi Arabia: Argument Quality and Source Credibility as Mediators

Publication Type:Academic Journal

Source(s):African Journal of Hospitality, Tourism and Leisure, Vol 10, Iss 4, Pp 1152-1168 (2021)

Abstract:The study objective was to examine the mediating role of source credibility and argument quality in the relationship between e-WOM and tourist visit intentions. As e-WOM in the form of comments, reviews, opinions, suggestions and recommendation are la...

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