Publication Type:
Academic Journal
Source(s):
TIJAB (The International Journal of Applied Business), Vol 6, Iss 1, Pp 17-34 (2022)
Abstract:
This present research investigates the role of e-service quality and customer satisfaction in loyalty creation among Ghanaian online consumers. 403 sample data were collected from Ghanaian consumers who shop on an online shopping platform. The findings...
