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Publication Type:Periodical

Source(s):Marketing News. 12/04/2000, Vol. 34 Issue 25, p30-30. 1/5p.

Abstract:Lists several books on marketing. "Promolink: The Guide to Effective Promotional Planning," by Lawrence T. O'Toole; "e-Service: 24 Ways to Keep Your Customers: When the Competition Is Just a Click Away," by Ron Zemke and Tom Connellan; "High-Tech Strat...

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