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Advanced Search Results For "e-services"

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Customer Engagement in Higher Education: How Important the Role of Social Media Marketing, E-Service Quality, and E-Satisfaction for Generation Z Students?

Publication Type:Academic Journal

Source(s):Journal the Winners, Vol 22, Iss 1 (2021)

Abstract:The goal of the research was to examine the effect of social media marketing, e-service quality, and e-satisfaction on customer engagement. The research was conducted at Bina Nusantara University (Binus) with a sample of 100 students from Generation Z ...

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Impact of E-Service Quality and Customer Value on Customer Satisfaction in LocalBrand

Publication Type:Academic Journal

Source(s):Binus Business Review, Vol 9, Iss 2, Pp 125-132 (2018)

Abstract:This research aimed to investigate the impact of e-service quality and customer value on customer satisfaction. This research was descriptive-associative in which researcher described not only the value of research variables but also the influence or r...

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Analisis Pengaruh E-Service Quality terhadap Customer Satisfaction yang Berdampak pada Customer Loyalty PT Bayu Buana Travel Tbk

Publication Type:Academic Journal

Source(s):Journal the Winners, Vol 14, Iss 2, Pp 104-112 (2013)

Abstract:The purpose of this study is to determine the effect of e-service quality on customer satisfaction and its impact on customer loyalty of PT Bayu Buana Travel, Tbk. With non-probability technique (census), questionnaires were collected and used in data ...

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Analisa Dan Perancangan E-Service Portal Untuk Calon Mahasiswa Baru Pada Binus University

Publication Type:Academic Journal

Source(s):ComTech, Vol 1, Iss 2, Pp 813-823 (2010)

Abstract:The purpose of this study is to analyze and design the application of e-service portal to help Marketing BINUS university to improve the speed and ease of service for Prospect students with the integration of transaction and information services requir...

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