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The impact of e-service quality and customer satisfaction on customer behavior in online shopping.

Publication Type:Academic Journal

Source(s):Heliyon [Heliyon] 2019 Nov 01; Vol. 5 (10), pp. e02690. Date of Electronic Publication: 2019 Nov 01 (Print Publication: 2019).

Abstract:The purpose of this study is to develop new knowledge to better understand the most important dimensions of e-service quality that have impact on customer satisfaction, customer trust, and customer behavior, building on existing literature on e-service...

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