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Advanced Search Results For "experiential marketing, experiential value, repurchase intention"

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PERAN EXPERIENTIAL VALUE DALAM MEMEDIASI PENGARUH EXPERIENTIAL MARKETING TERHADAP REPURCHASE INTENTION

Publication Type: Academic Journal

Source(s): Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan (2016)

Abstract: The objective of this research is to analyze experiential value role in mediating the effect of experiential marketing on repurchase intention, through comprehensive review of previous studies and survey at the Gusto Gelato and Cafe. This study uses a ...

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