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    • PERAN EXPERIENTIAL VALUE DALAM MEMEDIASI PENGARUH EXPERIENTIAL MARKETING TERHADAP REPURCHASE INTENTION

    Publication Type: Academic Journal

    Source(s): Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan (2016)

    Abstract: The objective of this research is to analyze experiential value role in mediating the effect of experiential marketing on repurchase intention, through comprehensive review of previous studies and survey at the Gusto Gelato and Cafe. This study uses a ...

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