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Advanced Search Results For "experiential marketing"

1 - 10 of 808 results for
 "experiential marketing"
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AN INTEGRATED MODEL OF DIGITAL MARKETING CURRICULUM DESIGN.

Publication Type:Academic Journal

Source(s):Marketing Education Review; Fall2022, Vol. 32 Issue 3, p205-223, 19p, 1 Black and White Photograph, 2 Diagrams, 2 Charts, 1 Graph

Abstract:Copyright of Marketing Education Review is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, ...

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Gastronomic tourism experiences and experiential marketing.

Publication Type:Academic Journal

Source(s):Tourism Recreation Research; Jun2022, Vol. 47 Issue 3, p217-220, 4p

Abstract:Copyright of Tourism Recreation Research is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print,...

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Selling for the Social Good: A Commentary and Extension to Pedagogy Place.

Publication Type:Academic Journal

Source(s):Journal of Macromarketing; Jun2022, Vol. 42 Issue 2, p328-332, 5p

Abstract:Copyright of Journal of Macromarketing is the property of Sage Publications Inc. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print,...

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TEACHING SOCIAL MEDIA AS AN INTERDISCIPLINARY EXPERIENTIAL PROGRAM.

Publication Type:Academic Journal

Source(s):Marketing Education Review; Summer2022, Vol. 32 Issue 2, p143-149, 7p

Abstract:Copyright of Marketing Education Review is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, ...

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Marketing the Profession: The Influence of Non-Traditional Psychosocial Fieldwork on Perceptions of Occupational Therapy.

Publication Type:Academic Journal

Source(s):Occupational Therapy in Mental Health; Apr-Jun2022, Vol. 38 Issue 2, p110-123, 14p

Abstract:Copyright of Occupational Therapy in Mental Health is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users ...

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Defining Event Marketing as Engagement-Driven Marketing Communication

Publication Type:Academic Journal

Source(s):Gadjah Mada International Journal of Business, Vol 24, Iss 2, Pp 151-177 (2022)

Abstract:Event marketing has been one of the popular corporate marketing strategies for decades. The method is experiential and aims to transform not only attendees' perceptions but also their behavior. Despite this, several events have failed to build loyalty ...

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DIARY OF A SENIOR MARKETING PROFESSOR: ADVICE ON HOW TO GET THE MOST FROM STUDENT PROJECTS.

Publication Type:Academic Journal

Source(s):Global Journal of Business Pedagogy (GJBP); 2022, Vol. 6 Issue 1, p75-93, 19p

Abstract:Copyright of Global Journal of Business Pedagogy (GJBP) is the property of Institute for Global Business Research and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written perm...

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