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Advanced Search Results For "finance"

1 - 10 of 2,505 results for
 "finance"
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THE FLOW STORY.

Publication Type:Periodical

Source(s):Marketing Management. Aug2012, Vol. 21 Issue 2, p36-44. 9p. 2 Illustrations, 1 Diagram, 1 Chart.

Abstract:The article offers information regarding the development of brand equity with enhancing revenue flow. It mentions that a shareholder value should be created by firms to tied any intermediate marketing performance metrics to the value. It states that a ...

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Globe Trotting.

Publication Type:Periodical

Source(s):Marketing Management. Fall97, Vol. 6 Issue 3, p50-58. 9p. 1 Color Photograph, 2 Charts.

Abstract:By exporting their products and services, small- and medium-sized companies could improve their financial performance, significantly reduce the U.S. trade deficit, and create more jobs with higher pay. Unfortunately, many have been reluctant to do so, ...

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Testing Your Brand Limits.

Publication Type:Periodical

Source(s):Marketing Management. Nov/Dec2003, Vol. 12 Issue 6, p28-33. 6p. 1 Color Photograph, 2 Diagrams, 2 Charts.

Abstract:The article gives advice on how to ensure that new products or services complement and ideally enhance, the current equities of the brand. Most companies know how to extend their brands by leveraging organizational competencies and determining unmet c...

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DOING MORE WITH LESS.

Publication Type:Periodical

Source(s):Marketing Management. Jan/Feb2003, Vol. 12 Issue 1, p30-35. 6p. 2 Diagrams.

Abstract:Companies have increased their marketing spending over the past decade, but the impact has failed to keep pace. Now, as we enter into what could be an expanded period of slower economic growth, organizations must learn to do more with less. This means ...

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The list.

Publication Type:Periodical

Source(s):MediaWeek. 03/02/98, Vol. 8 Issue 9, pMR25. 7p. 7 Charts.

Abstract:Presents statistical information about magazines. 10 hottest magazines of 1997; 10 hot up-and comers magazines; Top 60 magazines in advertisement revenue; Top 60 magazines in paid circulation.

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Dollar days.

Publication Type:Periodical

Source(s):MediaWeek. 03/02/98, Vol. 8 Issue 9, pMR14. 5p. 3 Color Photographs, 1 Black and White Photograph, 1 Chart.

Abstract:Reports that magazines have turned into a hot sector for Wall Street and a select group of private equity firms and lenders that have discovered the potential in slick titles. Large private equity and specialist investment banking firms which have acq...

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Syndication Report.

Publication Type:Periodical

Source(s):MediaWeek. 5/15/2006, Vol. 16 Issue 20, p32-41. 5p. 3 Color Photographs, 6 Charts.

Abstract:This article offers update on television syndication in the U.S. According to PQ Media,which publishes research covering the advertising and marketing industry, spending in syndication is projected at $2.954 billion. One advantage of syndication is the...

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The Delicate Balance.

Publication Type:Periodical

Source(s):MediaWeek. 8/31/2009, Vol. 19 Issue 31, pAM1-AM3. 3p.

Abstract:The article discusses the editing and publishing of periodicals devoted to fashion. Periodicals such as "Vogue" and "Harper's Bazaar" are stressing articles on relatively inexpensive fashion in response to the recession. The effects of competition for ...

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Emap's Open Book.

Publication Type:Periodical

Source(s):MediaWeek. 04/23/2001, Vol. 11 Issue 17, p31. 3p. 2 Color Photographs.

Abstract:Evaluates the financial performance of Emap USA, a publishing company offered for a bidding, for the year 2000. Decline in the cash flow of the company; Financial losses of the magazines owned by the company; Sources of the company's revenues; Factors...

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IPO Publicity.

Publication Type:Periodical

Source(s):MediaWeek. 06/28/99, Vol. 9 Issue 26, Interactive Quarterly p12. 3p. 1 Color Photograph.

Abstract:Discusses the merits of initial public offerings (IPO) to companies in the United States. Reasons of companies for going public; Drawbacks of IPO; Explanation on the effect of IPO to companies.

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