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Advanced Search Results For "perceived quality"

1 - 10 of 4,770 results for
 "perceived quality"
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IMPACT OF BRAND EQUITY ON CONSUMER PURCHASE DECISION: A CASE STUDY OF MOBILE RETAILER IN HOCHIMINH CITY, VIETNAM.

Publication Type:Academic Journal

Source(s):Journal of Eastern European & Central Asian Research. 2022, Vol. 9 Issue 2, p229-239. 11p.

Abstract:The goal of this research was to examine the effect of brand equity on consumer purchasing decisions at mobile retailers (MR). This study was based on research on the decision-making process and brand equity. There were five factors in the study - bran...

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EXPLORE THE FACTORS THAT INFLUENCE CONSUMER BEHAVIOR.

Publication Type:Academic Journal

Source(s):International Journal of Organizational Innovation. Apr2022, Vol. 14 Issue 4, p95-105. 11p.

Abstract:In an industrial and commercial era of competition, enterprises and organizations use marketing strategies to develop their performance as consumers' rights and interests are increasingly valued. Enterprises must differentiate the market and locking th...

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Purpose, Subject, and Consumer.

Publication Type:Academic Journal

Source(s):International Journal of Health Policy & Management. Apr2022, Vol. 11 Issue 4, p539-543. 5p.

Abstract:Zegers and colleagues' study codifies the perceived burden of quality monitoring and improvement stemming from the work by clinicians of registering (documenting) quality information in the medical record. We agree with Zegers and colleagues' recommend...

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Unintended Consequences of Warmth Appeals: An Extension of the Compensation Effect between Warmth and Competence to Advertising.

Publication Type:Academic Journal

Source(s):Journal of Advertising. Oct-Dec2021, Vol. 50 Issue 5, p622-638. 17p. 7 Charts.

Abstract:This study examined the conditions under which warmth advertising appeals can render unintended negative effects on perceived brand competence and product quality. Study 1 demonstrated that a warmth advertising appeal reduced perceived competence of th...

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Countering negative country of manufacturing effects for bottled foods: how extrinsic product cues matter to consumers.

Publication Type:Academic Journal

Source(s):Journal of Marketing Management. Oct 2021, Vol. 37 Issue 13/14, p1436-1457. 22p. 1 Diagram, 3 Charts.

Abstract:A same-brand bottled food sold by competing retailers may be produced in different countries. This investigation offers an empirically-based view of how consumers evaluate a bi-national bottled food product which carries a brand associated with a devel...

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Effects of revenue management on perceived value, customer satisfaction, and customer loyalty.

Publication Type:Academic Journal

Source(s):Journal of Business Research. Sep2022, Vol. 148, p131-148. 18p.

Abstract:Revenue management aims to maximize financial performance by setting different prices for the same offerings. However, such practices may deteriorate the nonfinancial performance of customer relationship management such as perceived value, customer sat...

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Identifying the Formative Factors which Shape Individual Intention to Prefer Imported Used or Locally Assembled Cars: A Survey on Pakistan.

Publication Type:Academic Journal

Source(s):South Asian Journal of Management Sciences. 2022, Vol. 16 Issue 1, p1-19. 19p.

Abstract:The current study intended to examine the consumer intention while purchasing locally assembled and imported cars. Hence, the study proposed a model which is underpinned with social identity theory. The research model employed consumer ethnocentrism, s...

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Sustainability through the lens of the professional adviser: the case for brand trust.

Publication Type:Academic Journal

Source(s):Journal of Product & Brand Management. 2022, Vol. 31 Issue 5, p689-701. 13p.

Abstract:Purpose: This investigation builds on two domains. First, professional service providers, such as dentists and veterinarians, represent an understudied link in the distribution channel. Their recommendation of products, such as toothpaste and pet food,...

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Can Brand Sponsorship Increase Download Intention for mHealth Apps? The Role of Issue Relevance, Brand Involvement, and Perceived App Quality.

Publication Type:Academic Journal

Source(s):Journal of Promotion Management. Aug2022, Vol. 28 Issue 6, p869-892. 24p. 4 Diagrams, 2 Charts.

Abstract:Given the ubiquity of mobile health apps, marketers are increasingly using this technology as a popular promotional strategy. The current study investigates the roles of health issue relevance, brand involvement, and perceived app quality in influencin...

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The effects of a dividing line in a product assortment on perceived quantity, willingness to buy, and choice satisfaction.

Publication Type:Academic Journal

Source(s):Psychology & Marketing. Aug2022, Vol. 39 Issue 8, p1511-1528. 18p. 2 Diagrams, 2 Charts, 1 Graph, 1 Map.

Abstract:Many retailers use seemingly innocuous dividing lines to separate product alternatives on their websites or product catalogs. Although previous research on advertising design has focused on the impact of dividing lines on symbolic meanings or perceived...

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