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Advanced Search Results For "repurchase intention"

1 - 10 of 165 results for
 "repurchase intention"
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Effect of Brand Positioning, Brand Image, and Perceived Price on Consumer Repurchase Intention Low-Cost Carrier

Publication Type:Academic Journal

Source(s):Jurnal Manajemen Teori dan Terapan, Vol 15, Iss 2, Pp 181-195 (2022)

Abstract:Objective: This study aims to examine the effect of brand positioning, brand image, and perceived price on the repurchase intention of low-cost carrier consumers. Design/Methods/Approach: This study uses a purposive sampling technique to obtain a sam...

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Customers’ craft beer repurchase intention: the mediating role of customer satisfaction

Publication Type:Academic Journal

Source(s):International Journal of Food Properties, Vol 25, Iss 1, Pp 845-856 (2022)

Abstract:Craft beer is attracting growing attention and appreciation from consumers following the upgrade of consumption level. The present study investigated the influence of brand image, perceived service quality, beer flavor diversity, and price rationality ...

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ROLE OF BRAND IMAGE AND BRAND TRUST IN MEDIATING E-WOM ON REPURCHASE INTENTION OF CHATIME DRINK IN DENPASAR

Publication Type:Academic Journal

Source(s):Russian Journal of Agricultural and Socio-Economic Sciences, Vol 127, Iss 7, Pp 41-49 (2022)

Abstract:The aims of this research to explain the influence of e-WOM on repurchase intentions, brand image, and brand trust, to explain the influence of brand image and brand trust on repurchase intentions, and to explain the role of brand image and brand trus...

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The antecedents of repurchase intention in Indonesian e-commerce marketplace customers during the COVID-19 pandemic with age as a moderating variable: A study on e-commerce marketplace customers in Java

Publication Type:Academic Journal

Source(s):International Journal of Research In Business and Social Science, Vol 11, Iss 5, Pp 33-45 (2022)

Abstract:This study aims to examine the factors that affect customers repurchase intention in the e-commerce marketplace during the COVID-19 pandemic on Java Island in Indonesia, using the extended Technology Acceptance Model (TAM) theory and UI/UX Concept. Per...

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THE INFLUENCE OF SOCIAL MEDIA MARKETING ON ONLINE STORE PURCHASE INTENTION BASED ON CONSUMER TRUST

Publication Type:Academic Journal

Source(s):Russian Journal of Agricultural and Socio-Economic Sciences, Vol 125, Iss 5, Pp 86-92 (2022)

Abstract:The study is aimed to develop a model that predict repurchase intention on online store. the factors is trust and social media marketing. SEM-PLS used to analyze the data from 231 respondents. The result is that all of the hypotheses are significant wh...

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Factors affecting repurchase intentions in retail shopping: An empirical study

Publication Type:Academic Journal

Source(s):Heliyon, Vol 8, Iss 9, Pp e10619- (2022)

Abstract:The present study investigates the factors affecting consumer repurchase intentions in retail stores. More specifically, it emphasizes on the concept of in-store customer shopping experience. In that direction, a new conceptual framework (research mode...

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The Influence of Company Image and Customer Experience on Satisfaction and the Impact on Repurchase Intention

Publication Type:Academic Journal

Source(s):Almana: Jurnal Manajemen dan Bisnis, Vol 6, Iss 2 (2022)

Abstract:The growth of coffee shops in Indonesia is increasing, and the number of enthusiasts in the coffee world is increasing. With so many new coffee shops being established, many innovations have also been created. To get customer satisfaction and the occur...

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Repurchase intentions of new e-commerce users in the COVID-19 context: The mediation role of brand love

Publication Type:Academic Journal

Source(s):Frontiers in Psychology, Vol 13 (2022)

Abstract:The use of e-commerce has exploded due to the impact of COVID-19. People with no experience in e-commerce prior to the COVID-19 pandemic began online shopping for their safety following the pandemic outbreak. As such, these newly joined customers have ...

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Gauging customers’ negative disconfirmation in online post-purchase behaviour: The moderating role of service recovery

Publication Type:Academic Journal

Source(s):Cogent Business & Management, Vol 9, Iss 1 (2022)

Abstract:Negative disconfirmation will usually lead to switching behaviour and attenuate customers’ repurchase intentions, a behaviour that will undercut businesses’ profitability. Limited research discussed post-purchase behaviour, in general, and how to retai...

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Interaction of E-Service Quality, Experiential Marketing, Trust, and Satisfaction on Repurchase Intention

Publication Type:Academic Journal

Source(s):Management Analysis Journal, Vol 11, Iss 1, Pp 71-82 (2022)

Abstract:The purpose of this study was to test the influence of e-service quality, experiential marketing, trust, and satisfaction on repurchase intentions. The population in this study was Bukalapak consumers with a sample number of 98 respondents. Sampling me...

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