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Advanced Search Results For "social media marketing"

1 - 10 of 23,805 results for
 "social media marketing"
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Algılanan Sosyal Medya Pazarlaması'nın Gösterişçi Tüketim Üzerine Etkisi'nde Influencer Pazarlamasının Aracılık Rolü.

Publication Type:Academic Journal

Source(s):Balkan & Near Eastern Journal of Social Sciences (BNEJSS). 2022, Vol. 8 Issue 2, p70-82. 13p.

Abstract:İnternet, özellikle son 20 yılda yaşanan gelişme ve değişim alışverişin doğasını değiştirmiş, bu da e-ticaret sitelerinin çoğalmasını desteklemiş ve böylece alışveriş e-alışverişe kaymıştır. Bilgi teknolojilerinden bir tanesi olan ve tüketicilerin haya...

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Measuring the Real-Time Stock Market Impact of Firm-Generated Content.

Publication Type:Academic Journal

Source(s):Journal of Marketing; Sep2022, Vol. 86 Issue 5, p58-78, 21p, 3 Color Photographs, 7 Charts

Abstract:Copyright of Journal of Marketing is the property of American Marketing Association and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may pri...

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Leveraging Cofollowership Patterns on Social Media to Identify Brand Alliance Opportunities.

Publication Type:Academic Journal

Source(s):Journal of Marketing; Jul2022, Vol. 86 Issue 4, p17-36, 20p, 1 Color Photograph, 5 Diagrams, 4 Charts, 6 Graphs, 1 Map

Abstract:Copyright of Journal of Marketing is the property of American Marketing Association and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may pri...

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The Dynamics of Influencer Marketing : A Multidisciplinary Approach

The Dynamics of Influencer Marketing : A Multidisciplinary Approach

Publication Type:eBook

Abstract:YouTube, Instagram, Facebook, Vimeo, Twitter, etc. have their own logics, dynamics and different audiences. This book analyses how the users of these social networks, especially those of YouTube and Instagram, become content prescribers, opinion leader...

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Extremity Bias in Online Reviews: The Role of Attrition.

Publication Type:Academic Journal

Source(s):Journal of Marketing Research (JMR); Aug2022, Vol. 59 Issue 4, p675-695, 21p, 7 Charts, 1 Graph

Abstract:Copyright of Journal of Marketing Research (JMR) is the property of American Marketing Association and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However...

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Investigating the Effects of Narrative Advertising in a Real-Life Setting.

Publication Type:Academic Journal

Source(s):International Journal of Market Research; Jul2022, Vol. 64 Issue 4, p541-559, 19p, 2 Charts

Abstract:Copyright of International Journal of Market Research is the property of Sage Publications Inc. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, u...

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Evaluation on Social Media Marketing from Customers.

Publication Type:Academic Journal

Source(s):Webology. Dec2021, Vol. 18 Issue 2, p598-615. 18p.

Abstract:Advances in information and technology for the transformation of marketing management have integrated aspects of digitalization as an effective and efficient feedback loop. Customers around the world today are leveraging popular social media marketing ...

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Optimising digital marketing and social media strategy: from push to pull to performance.

Publication Type:Academic Journal

Source(s):Journal of Marketing Management; Jun2022, Vol. 38 Issue 7/8, p709-739, 31p, 1 Diagram, 12 Charts

Abstract:Copyright of Journal of Marketing Management is the property of Routledge and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, downlo...

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Use of social media in the marketing of agricultural products and farmers' turnover in South-South Nigeria.

Publication Type:Academic Journal

Source(s):F1000Research [F1000Res] 2020 Oct 09; Vol. 9, pp. 1220. Date of Electronic Publication: 2020 Oct 09 (Print Publication: 2020).

Abstract:Background:  The study investigated the use of social media in the marketing of agricultural products and farmers turnover in South-South Nigeria. The purpose of the study was to determine the extent to which the usage of social media in the marketing ...

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