scroll to top
0

EBSCO Auth Banner

Let's find your institution. Click here.

Advanced Search Results For "tourism marketing"

1 - 10 of 20,658 results for
 "tourism marketing"
Results per page:

Special issue on food and beverage tourism: management and marketing perspectives.

Publication Type: Academic Journal

Source(s): Journal of Foodservice Business Research. 2022, Vol. 25 Issue 6, p623-629. 7p.

Abstract: Tourism and food & beverage are and have always been strongly connected. Nevertheless, in recent times, the experience potential of various types of local food and beverages (f & b) have sparked significant attention in food and beverage tourism amongs...

View details

Production basis for food tourism in Croatia: market position of small agricultural producers.

Publication Type: Academic Journal

Source(s): Journal of Foodservice Business Research. 2022, Vol. 25 Issue 6, p725-744. 20p.

Abstract: As food tourism is becoming more significant, producers are encouraged to ensure more high-quality products as the local gastronomy basis. While some EU Member States, such as Italy, France, and Spain, have already developed regional gastronomy offer b...

View details

Using virtual reality for tourism marketing: A mediating role of self-presence.

Publication Type: Academic Journal

Source(s): Social Science Journal. Oct-Dec2022, Vol. 59 Issue 4, p657-670. 14p.

Abstract: Despite increasing interest in using virtual reality (VR) for tourism marketing, limited empirical evidence exists regarding consumers' psychological response toward VR. The current study investigates the effectiveness of different media—head-mounted d...

View details

Sámi tourism in marketing material: a multimodal discourse analysis.

Publication Type: Academic Journal

Source(s): Acta Borealia. Dec2022, Vol. 39 Issue 2, p115-137. 23p.

Abstract: The study of tourism marketing communication is an important aspect that contributes to the understanding of how destinations and locals are portrayed. Through the so-called circle of representation, images can spread from tourism marketing to other me...

View details

WELLNESS TOURISM ACTIVITY MODEL DEVELOPMENT TO PROMOTE TOURISM MARKET FOR THAI ELDERLY TOURISTS IN CHIANG RAI PROVINCE.

Publication Type: Academic Journal

Source(s): Journal of Management Information & Decision Sciences. Apr2022, Vol. 25 Issue 2, p1-12. 12p.

Abstract: The purpose of the research on Wellness Tourism Activity Model Development to Promote Tourism Market for Thai elderly tourists in Chiang Rai Province were to (1) explore and collect information on Wellness Tourism Activities in Chiang Rai Province, (2)...

View details

Mountain sports tourism as an ecosystem market.

Publication Type: Academic Journal

Source(s): Journal of Sport & Tourism. Jun2022, Vol. 26 Issue 2, p185-200. 16p. 2 Diagrams.

Abstract: Mountain sports tourism literature shows a lack of conceptualisation probably due to its own particular character. Indeed, it is a complex market consisting of several products, services and actors from different natures. This paper examines how, on th...

View details

移动支付促进旅游业发展的双边市场路径.

Publication Type: Academic Journal

Source(s): Journal of Yangtze Normal University. Sep2022, Vol. 38 Issue 5, p19-28. 10p.

Authors:

Abstract: 在我国巨大旅游市场潜力以及互联网技术和移动终端的有力支撑下,移动支付在 旅游业中的应用发展迅速,但也面临新的问题及技术要求。以双边市场理论为基础,通过对 移动支付在游客及商户的应用特征及平台运行机制进行剖析,得出互联网背景下的旅游业移 动支付市场是双边市场,在遵循游客、旅游产品供应商及平台三方共赢发展原则的基础上, 强化多边关系市场的双边关系,为移动支付技术赋能旅游发展提供可资借鉴的思路。 [ABSTRACT FROM AUTHOR]...

View details

ИННОВАЦИОННЫЕ ПОДХОДЫ К ОРГАНИЗАЦИИ УСЛУГ САНАТОРНО-КУРОРТНОГО ТУРИЗМА.

Publication Type: Academic Journal

Source(s): Bulletin of the St. Petersburg State University of Economics. 2022, Vol. 135 Issue 3, p83-88. 6p.

Abstract: В статье рассматриваются особенности санаторно-курортного комплекса Россий- ской Федерации, тенденции развития лечебно-оздоровительного и санаторно-курортного туризма в России. Авторами также рассматриваются инновационные подходы к организации и продви...

View details

How does AirBnb affect local Spanish tourism markets?

Publication Type: Academic Journal

Source(s): Empirical Economics. May2022, Vol. 62 Issue 5, p2515-2545. 31p. 7 Charts, 9 Graphs.

Abstract: This paper analyses the effects of AirBnb on the size of local tourism markets using AirBnb occupancy rates and hotel overnight stays in order to explore the causal relationship in several Spanish cities. A dynamic panel data model is applied at the ci...

View details

Construction of Integrated Platform for Eco-Sustainable Tourism and Marketing in Southeast Asia Based on Machine Learning.

Publication Type: Academic Journal

Source(s): International Transactions on Electrical Energy Systems. 9/23/2022, p1-12. 12p.

Abstract: Southeast Asia is one of the most popular tourist destinations in the world, and its tourism model is mainly based on ecological and sustainable tourism characteristics. It is a special practical exploration of this region. However, with the rapid deve...

View details
sponsored