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    • Customers want the genuine article - so let's tell them about it.

    Publication Type: Periodical

    Source(s): Farmers Weekly. 9/18/2015, Issue 1045, p1-1. 1p.

    Authors:

    Abstract: In this article, the author comments that the farming industry should focus on long-term marketing. Topics discussed include colors used by agricultural machinery maker John Deere in its tractors, farmers getting a jacket from a car maker after buying ...

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